May 12
Television
-Watch with the sound turned off. Who is the target and what is the ad trying to get the audience to do?
-Branded entertainment within a TV program or program sponsorship is proven more effective than spot ads.
-Interactive advertising is here to stay — “go to the web and…”
Radio
-If you don’t have the attention of the listener within the first five seconds, you’ve failed.
-Radio holds more than 92 percent of its audience during the average commercial break.
-Younger listeners are more likely to tune out of commercials than older listeners.
-There is a high level of audience retention in the morning-drive
Online Request for SBDC Counseling
