May 21
No matter what you want to call it — direct mail, junk mail, circulars, ads, or spam — they all share the same purpose: to motivate you to buy from them. While a lot of what is out there may actually be junk, a savvy direct marketer inspires the recipient to read their ad.
Unlike your brand, which will tell the customer what to think, your marketing strategy must tell them what to do. Before you can effectively do that, you need to know how.
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