It used to be that only big companies needed to worry about their brand. Small- and medium-sized businesses were off the hook and free to humbly market their companies offline to folks within a certain storefront radius. But then the Internet happened. And social media. And it changed everything..
Today, even small businesses need to be vigilant about their brands. The fact that you’re smaller means you’re also more susceptible to pesky rumors, loud customer service complaints and customers getting vocal about bad experiences. A big company can shrug off those losses in sales. You can’t. Every dollar and customer counts. Social media has given each one of your customers a megaphone and you need to make sure they’re saying the right things. You need to be proactive about building and managing your online reputation.
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