Jun 11
This past week I entered a discussion with a “coaching” company about which should be the first priority, income or customer service. The question was posed, “What does it matter if you have raving fans if you can’t leverage them to make money?”
There are times in business where I fall back in my chair, put hand to forehead and sigh… this was one of those moments. First and foremost we have to understand the “coaches” end goal, which is to get the business owner or exec to believe that the “coach” can make them more money.
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