I think as an SBDC business consultant I am supposed to tell people that they need to write a “business plan”. I guess I’m breaking the rules because I’m going to tell you Not To Write Business Plan! Many entrepreneurs think writing a business plan is an exercise to engage in only when seeking a loan or investors. There is so much focus on the development of a 40 page, 12 point font plan that SuperStock_1491R-1040111 the true purpose of a plan, to guide the operation of the business, is missed. I’ve seen plans where the narrative and the financials did not relate to each other, as a matter of fact looked like two separate businesses. Other plans I’ve seen are full of Gartner references but contained no real guidance on execution of the business.
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