Jun 24
Dear Dan – Our sales have tanked and profits seem a distant memory. Nevertheless, I’m an optimist who believes things will turn around. Meanwhile, how can we prepare and position our business right now for better days ahead? — Preparing
Dear Preparing: One upside of an economic downturn is that it offers opportunities to take a fresh look at how you operate and make some of the relatively simple changes that can put your business at the front of the line when things start to pick up. Small businesses can often see an immediate bump in sales just by making a few easy tweaks, such as fixing website functionality or revising a sales pitch.
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