Jun 27
This business name stuff matters. You don’t get to do it twice, or at least not without a whole lot of pain and suffering. Most companies live forever with the first name they come up with. Factors that make your company name work include practical legal ownership, ease of use, ease of marketing and branding, and simplicity, to name a few. The domain name can follow later.
Would a rose by any other name smell as sweet?
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