Terry Levine took a European commonplace – the lingerie boutique – and made it a novelty in Kansas City. She opened “clair de lune” on October 1, 2004, and has so far heard nothing but accolades. “Oh, I’m so glad you’re here.” “I haven’t had so much fun buying a bra before.” “Thanks for taking so much time with me.”
The 1,000-square-foot shop boasts, “style, selection, and service.” Terry modeled clair de lune after lingerie boutiques in Italy and France. It carries mostly European lines known for their design, fit, and craftsmanship (”the lace,” exclaimed Terry, “and the foundations”). The store offers professional fittings that can run up to three-quarters of an hour, unheard of in department stores and chains. It caters to women between 30 and 65, who may not find what they like at such youth-oriented venues as Victoria’s Secret, nor the right size. Clair de lune carries sizes that run the gamut from tiny to ample, another area where many stores play shy.
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