Back in the old days editors decided what was news. Not advertisers and not readers. There was this concept called “news values.” Full-time professionals laid out the front page. They tried to highlight important political, economic, and social trends, coverage deemed important, rather than celebrities, fashions, nudity, and violence.
This was a long time ago. Back in the 1970s. Which is not to say that media don’t play to audiences. The original Yellow Journalism was Pulitzer vs. Hearst in the 1890s. And when I was a mainstream journalist, in the 1970s, playing to readers’ baser instincts was already commonplace. Some words in headlines–naked, violent, brutal, for example–produced better results than others.
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