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Aug 27

New post on: Tim Berry’s Planning Startups Stories

On the bad days, in off moments, it seems like my two years in business school were mostly about learning the definitions of a few key buzz words to use in meetings.

1. ROI
Stands for return on investment, as in profits divided by total investment. For fun in boring meetings, think of it as “run out of interest.” So you say: “What’s our ROI on that?” That sounds like you know what you’re talking about and care about the discussion. But what you mean is “how long before we totally run out of interest on this topic?”

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